Dr. Agyemang is interested in impression management and perception, most notably, the management of individual and organizational images in the sport & entertainment industry. His research aims to understand how others perceive these entities and how they can develop strategies to acquire and preserve their image. Dr. Agyemang has served as a manuscript reviewer for the Journal of Management Inquiry, Journal of Sport Management, and the Journal of Management and Organization. He has also served as a conference reviewer for the Academy of Management, Sport Marketing Association, and North American Society for Sport Management (NASSM). In addition, Dr. Agyemang has been utilized as a resource person for university study abroad trips to Ghana.
Selected Publications
Agyemang, K.J.A. (in press). Toward a model of ‘athlete citizenship’ in professional sport through authentic community stakeholder engagement. Sport, Business, and Management.
Agyemang, K.J.A. (2012). Black male athlete activism and the link to Michael Jordan: A transformational leadership and social cognitive theory analysis. International Review for the Sociology of Sport, 47 (4), 433-445.
Agyemang, K.J.A., & Singer, J.N. (2012). Toward a framework for understanding Black male athlete social responsibility (BMASR) in big-time American sports. International Journal of Sport Management and Marketing, 10(1/2), 46-60.
Agyemang, K.J.A. (2011). Utilizing World Cup success to facilitate development: The case of the Ghana Football Association (GFA). African Journal of Business and Economic Research, 6 (1), 87-101.
Agyemang, K.J.A. (2011). Different from the rest: An interview with Nic Harris of the Carolina Panthers. Journal of Management Inquiry, 20 (2), 135-139.
Agyemang, K.J.A. (2011). Athlete brand revitalization after a transgression. Journal of Sponsorship, 4 (2), 137-144
Selected Presentations
Agyemang, K.J.A. (2012). Building upon Archie Carroll’s conception of CSR: The beginnings of the Black male athlete social responsibility (BMASR) framework. Sport, Race and Ethnicity Conference.
Agyemang, K.J.A. (2012). How you view them is not how they view themselves: High-profile professional athletes as organizations. North American Society of Sport Management Conference.
Aicher, T.J., & Agyemang, K.J.A. (2012). Trends of sport segregation: An in-depth evaluation of the (non)racalization of NCAA varsity sport. College Sport Research Institute.
Agyemang, K.J.A, Hooks, T.S., Wynn, B., & Singer, J.N. (2011). College students’ perceptions on equity and justice in big-time college sport. College Sport Research Institute.
Agyemang, K.J.A., & Ballouli, K. (2010). An examination of barriers facing African American membership in fantasy football leagues. North American Society for Sport Management Conference.
Agyemang, K.J.A., & Singer, J.N. (2009). An exploratory study of Black male college athletes’ perceptions on race and athlete activism. College Sport Research Institute.
Website: http://kwameagyemang.com